The Stable Secretary Blog

What good is information if you can’t have access to it whenever you like?

In the article “Two Hit Wonder” by D.T. Max in The New Yorker magazine on October 21 2013, Jack Dorsey, the man behind Twitter and Square, has eliminated paper from his daily life. His phone and iPad have replaced a briefcase, a desk, and regular old books. His reliance on “mobile” information sources begs the question: What good is information if you can’t have access to it whenever you like?

Boy, did this question resonate with me. Before deciding to create Stable Secretary, comprehensive and mobile barn management software, I thought long and hard about whether people in the horse world were ready to replace their ball-and-chain of paper (binders, folders, notebooks) with a portable, customizable, easy-to-use app for their barns and equine businesses. My direct research showed me that they were more than ready – in fact, they were desperate for an easier, more effective way to do record keeping. So I built the best solution I could for them.

I created Stable Secretary with two goals in mind:

1.  to streamline invoicing and activity tracking in equine businesses by eliminating redundant data entry on day sheets, medication sheets, horse show sheets, receipts, etc

2.  to enable people to easily access the health records for their horses – whenever and wherever they needed them (in the ring while teaching, at a show, at the hotel, in the office, etc).

I achieved both of my goals. Stable Secretary has effectively eliminated most of the dependency on paper for equine businesses. If you have Stable Secretary, you no longer need to lug your clunky binders to the show office, nor do you (or someone you’re paying) need to sort through and organize stacks of day sheets, medication sheets, shipping lists, and receipts at the end of the month. Instead, you merely open the Stable Secretary app on your phone or your tablet to view horse information or to create an invoice. Stable Secretary enables you to view past health records for all of your horses and to enter new ones, instead of relying on papers in a folder that is probably out-of-date, incomplete, and disorganized in a desk somewhere far away.

People in the horse world now use Stable Secretary to access all of the health and activity records for their horses, and service records for their equine businesses. They now have immediate access to a database of information to take better care of their horses, and be more accurate in their business processes. So I have my answer to Dorsey’s question… Stable Secretary has given horse people an easy way to access to their horses’ information wherever they are, and that is really good for everyone – human and equine.